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Identify which profile features apply to this business.
This written lesson is currently in English. Thai lesson translations and narration are planned.
This lesson is ready to read and practise. English narration is awaiting production and source review; Thai narration follows next.
Understand
A Business Profile helps customers understand a real business in Google Search and Maps. Start with the information customers need: what you provide, where or how you serve them, when you are available, and how to contact you. The five Academy paths follow Google's original playbooks, with different lessons for different businesses.
Begin by separating what you can observe from what the owner reports and what remains unknown. A public profile may not show every available editing control. Your starting record is a dated account of the business and its needs, not a score promising future rankings. If you do not manage a business, use the practice examples without inventing results.
Practice example
For a fictional neighbourhood cafe, record its name, public hours, menu destination and one unanswered question for the owner. Label this practice, rather than an inspection of a real cafe.
RIM coaching: Choose one useful customer goal, such as finding an accurate menu. Keep your starting checklist so you can compare the same facts later.
This is a RIM learning exercise. Use the official source to inform your decisions, then keep a clear record of your own work.
- Google Food and Drink Business Profile Playbook 2026Original Google instruction
Practise
Apply to your business
Record your business type, goal and the profile facts you can currently inspect. Keep unknowns explicit.
Keep proof of your work
A dated baseline checklist, with observed and owner-reported facts distinguished.
A saved note is an owner report. Evidence is checked separately; keep drafts, applied changes and public observations distinct.
Check what changed
Compare the same checklist after the course.
Your learning record
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