Free learning path
Google Business Profile foundations
Read the official guidance, check your understanding, then apply it to the parts of your profile that fit your business.
21 open written lessons with knowledge checks. English narration is awaiting production and source review; Thai follows next.
These lessons are currently in English. Thai translations are planned.
- 1
Choose your starting point
Identify which profile features apply to this business.
- 2
Verify your business
Understand the verification method Google assigns.
- 3
Use accurate business information
Represent the business as customers know it.
- 4
Choose relevant categories
Distinguish the primary business identity from additional real services.
- 5
Describe the real business
Write a useful description grounded in confirmed facts.
- 6
Keep regular and special hours accurate
Prevent customers relying on incorrect opening times.
- 7
Represent your real service area
Apply the area cap and approximate travel guidance to a SAB or hybrid business.
- 8
Confirm useful attributes
Distinguish verified amenities from assumptions.
- 9
Keep your offerings useful
Show customers what the business actually provides.
- 10
Test your booking or order path
Help customers reach a working destination without confusing links and integrated buttons.
- 11
Show the real business
Choose media that accurately represents the customer experience.
- 12
Publish a useful update
Choose a post type and content allowed for this business.
- 13
Link official social profiles
Connect customers to accounts the business actually controls.
- 14
Set up supported customer messaging
Use supported WhatsApp or SMS contact options where available.
- 15
Build a respectful review workflow
Request genuine feedback and respond to both positive and negative reviews.
- 16
Understand ownership and access
Distinguish claiming a profile from transferring its primary ownership.
- 17
Keep access resilient
Use appropriate roles and regularly review access.
- 18
Find the right support route
Choose Help Centre, community or contact support for the actual problem.
- 19
Respond to profile problems
Distinguish verification, duplicates, access loss and review-policy problems.
- 20
Measure what changed
Separate learning, applied work and observed business outcomes.
- 21
Create your profile improvement record
Bring the path's decisions, actions and proof into one portable record.
Work through the path at your pace. Finishing a knowledge check records learning; a real business change needs its own evidence. Course completion never requires an ad campaign or a paid partner.