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Use accurate business information
Represent the business as customers know it.
This written lesson is currently in English. Thai lesson translations and narration are planned.
This lesson is ready to read and practise. English narration is awaiting production and source review; Thai narration follows next.
Understand
Business information should represent the place or service as customers actually know it. Use the established real-world brand name, rather than adding search phrases, promotional claims or extra place names. The brand need not match the legal registration name word for word. Check the actual signage, website and owner-confirmed contact details before proposing a correction.
Address visibility depends on how the business operates. A business that visits customers and does not serve them at its base should hide that address; an eligible customer-facing location has different requirements. Review the phone number, website and eligible location together. Keep private addresses out of screenshots and notes. After an authorised edit, inspect the accepted public information before claiming the correction is visible.
Practice example
A fictional cafe's sign and website say 'Willow Cafe'. Its profile adds 'Best Cheap Lunch Downtown'. Propose the established name, explain your evidence, and keep the proposal labelled as a draft.
RIM coaching: Record the original value, proposed or applied value, date and source. A change request and its visible public result are separate evidence.
Read the original source below. Identify which features apply to your business and which facts you need to confirm before making changes.
- Google Hotel Business Profile Playbook 2026Original Google instruction
- Current business representation policyCurrent Google policy
Practise
Apply to your business
Compare the real-world name, contact details and eligible address with the profile. Correct factual differences using the permitted Google interface.
Keep proof of your work
Before and after field values with a dated profile URL or screenshot. Keep a hidden SAB address private.
A saved note is an owner report. Evidence is checked separately; keep drafts, applied changes and public observations distinct.
Check what changed
Recheck the public profile after changes are reviewed.
Your learning record
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