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Publish an accurate service catalog
Use real services and the allowed custom-service format.
This lesson is ready to read and practise. English narration is awaiting production and source review; Thai narration follows next.
Understand
A service catalogue explains the work customers can request. Review Google's suggested services and any supported custom-service controls against the business's real activities. A service title should name the service clearly, not carry a phone number, personal information or a price. Use separate description and pricing fields where offered, following the editor's rules.
Describe what is included and any important conditions using owner-confirmed facts. An estimate should not become a guaranteed fixed price simply because it appears in a draft. Use the current catalogue as your source and remove obsolete services through supported controls when authorised. The service list and the business's service area answer different customer questions; completing one does not establish the accuracy of the other.
Practice example
A fictional plumber offers tap repairs but no longer installs boilers. Prepare a factual repair entry and an obsolete-service correction, placing confirmed pricing in the appropriate field rather than the custom title.
RIM coaching: Check the scope and price with the owner. Retain a reviewed draft and record its application separately when the profile has actually been changed.
Read the original source below. Identify which features apply to your business and which facts you need to confirm before making changes.


- Google Service Business Profile Playbook 2026Original Google instruction
Practise
Apply to your business
Review suggested or custom services, descriptions and applicable prices. Avoid rejected custom-service title content such as personal information, phone numbers or prices.
Keep proof of your work
The confirmed catalog and a dated profile observation, or a reviewed draft.
A saved note is an owner report. Evidence is checked separately; keep drafts, applied changes and public observations distinct.
Check what changed
Recheck when services or prices change.
Your learning record
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