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Identify which profile features apply to this business.
This lesson is ready to read and practise. English narration is awaiting production and source review; Thai narration follows next.
Understand
A service business can be a storefront, a service-area business or a hybrid. Industry alone does not determine that operating model. A service-area business visits customers and does not receive them at its base; a hybrid does both at an eligible customer-facing location. Start by confirming the actual arrangement rather than assuming every tradesperson should publish a street address.
The services path applies Google's original service-business playbook to real business information, service coverage and a useful catalogue. Keep free profile work separate from optional paid Local Services Ads. Record the starting facts you can observe, owner-confirmed operations and unknowns. Your opening checklist is a baseline for later comparison, not proof of a completed change or a forecast of more leads.
Practice example
A fictional electrician works from home and visits customers without receiving walk-ins. Classify the business as service-area, keep the home address private, and record its actual service coverage as practice.
RIM coaching: Confirm the operating model before editing identity or areas. Choose a customer goal you can assess without buying ads or research tools.
This is a RIM learning exercise. Use the official source to inform your decisions, then keep a clear record of your own work.
- Google Service Business Profile Playbook 2026Original Google instruction
Practise
Apply to your business
Record your business type, goal and the profile facts you can currently inspect. Keep unknowns explicit.
Keep proof of your work
A dated baseline checklist, with observed and owner-reported facts distinguished.
A saved note is an owner report. Evidence is checked separately; keep drafts, applied changes and public observations distinct.
Check what changed
Compare the same checklist after the course.
Your learning record
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